brand strategy for your wardrobe
break down your personal style so every outfit feels like you
90 minutes to understand the style you love so getting dressed feels intuitive
you know what you like. Let’s make it wearable.
without having to decode Pinterest
You couldn’t wait to run a business from home and never wear anything other than athleisure ever again.
Except the leggings aren’t hitting like they used to.
You’re ready to find the style that lands somewhere between your former 9-5 polished looks and your WFH sweatshirt steeze.
You don’t need to count the time you walked into the mall with nothing more than a credit card - ready to add some updated pieces but you just walked out with a shirt in a different colour than one you already own
In the meantime, all you want is to feel like yourself in clothes that are comfy and rep your personal brand without it becoming a full on side hustle/becoming your entire personality/chewing up your brain power
brand strategy for your wardrobe
cover story
Personal style that’s just as recognizable as the work you’re known for.
You turned your vision into a standout brand aesthetic with guidance and you’re about to create the same clear guideline for your outfits.
Defining your personal style is understanding everything you like in an outfit and ruling out all the details that throw it off so that each time you get dressed, it feels like you.
We’ll break down what you’re drawn to (and why)so you can intuitively get dressed without needing to become fluent in “fashion.”
We skip the generic fashion rules and overwhelming style jargon and get right to the exact info you need to make getting dressed intuitive.
You’ll map out a cheatsheet to make the most of what you own and feel confident in the direction you’re taking your wardrobe in.
Connect the dots between your closet and your Pinterest ⤵︎
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We’ll define your personal style in 3 words that tie to your preferred colours, fits and fabrics (everything that makes an outfit feel like you)
Then we’ll sanity check it against your Pinterest board - because yes, there is a pattern in there and we will find it!
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Once your style is defined, I don’t just send you on your way. You’ll get 2 days of Voxer access to send me outfit selfies and voice notes on what’s right & what’s feeling off.
You get tailored feedback for outfit tweaks so you can start living in your style, not just naming it.
Olivia, Liv by Design founder
“I now have Clarity on what I like about outfits that work for me and what I don't like & can stop buying. I can finally translate into words that specific look I see in my head with the vibes/energy I feel in my body. I use it to guide my shopping to ensure it checks all my boxes.”
the best thing you’ll buy for your wardrobe
get dressed like someone who knows what they’re doing
from “I can’t put my finger on it” to “I know exactly how I’d wear it”
90 minute call
notion dash with style prompts
3x3 style matrix
48hr integration support
$497 CAD
hey, i’m Brigitta
my outfits used to feel hit or miss.
For years, I would purge and restock my closet every 6–12 months, hoping that this time, I’d finally get it right.
I kept shopping chasing a vibe I couldn’t quite name but kept seeing on my Pinterest board.
Some outfits felt so me—but I never knew how to recreate them.
Others made me feel like I was trying too hard.
I couldn’t tell what made something worth the splurge, or why I kept reaching for the same few pieces over and over while the rest just… hung in my closet unworn.
I decided to give myself guardrails to check my shopping and outfit creation with 3 words that felt like they described me.
Outfit creation started to feel more predictable and I stopped scrolling Pinterest every time I had an event pop up. Shopping became more intentional as I’d hold up new pieces and weigh them against my personal style.
My closet got smaller and my outfits got better.
After hundreds of “How do I style this?” questions from clients and friends, I realized the answer was always the same:
If you knew your personal style, you’d know what to do.
Cover Story exists to answer:
“Why doesn’t this outfit feel like me?”
…and
“How do I fix it?”
This is the cheatsheet for those pieces you own but can never quite figure out. The ones that can be amazing with the right strategy to back them up.
wait, will this actually work for me?
questions pulled from DMs, voice notes, and deep late-night convos
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Not the whole thing—this isn’t a full closet clean-out (that’s what The Collection is for). But we do look at about two weeks’ worth of outfits you’ve actually been wearing. Those are the pieces you already reach for, and they give us the insight we need. We start with what’s working, so we can build from there.
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All good! You’ll get a quick tutorial in your client dashboard to help you clean it up, and we only need 15–20 images that actually feel like you. No perfection required, just vibes.
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Perfect. We’re not here to mess with that—I want you feeling like you. We figure out what comfy and casual actually means for your personal style, so you stop getting lost in racks and start spotting the pieces that have your name written all over them. We’ll find that little something that makes even your low-key looks feel pulled together, personal, and way more ‘you’.
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Not on this one. Cover Story is all about strategy. We create the vision first so you can start putting it together with what you already own. If you decide you’d like my help shopping after, we can chat next steps and find the best way to keep the momentum going.
