Brand strategy for your wardrobe
Break down your personal style so every outfit feels like you
90 minutes to understand the style you love so getting dressed feels intuitive
You know what you like, so let’s make it wearable
without having to decode Pinterest
You couldn’t wait to run a business from home and never wear anything other than athleisure ever again.
Except the leggings aren’t hitting like they used to.
You’re ready to find the style that lands somewhere between your former 9-5 polished looks and your WFH sweatshirt steeze.
You don’t need to count the times you walked into the mall with nothing more than a credit card - ready to add some updated pieces but you just walked out with a shirt in a different colour than one you already own.
In the meantime, all you want is to feel like yourself in clothes that are comfy and rep your personal brand without it chewing up all your brain power.
Cover Story
Personal style that’s just as recognizable as the work you’re known for
You turned your vision into a standout brand aesthetic with guidance and you’re about to create the same clear guideline for your outfits.
Defining your personal style is understanding everything you like in an outfit and ruling out all the details that throw it off so that each time you get dressed, it feels like you.
We’ll break down what you’re drawn to (and why) so you can intuitively get dressed without needing to become fluent in “fashion.”
You’ll map out a cheatsheet to make the most of what you own and feel confident in the direction you’re taking your wardrobe in.
Connect the dots between your closet and your Pinterest ⤵︎
We’ll define your personal style in 3 words that tie to your preferred colours, fits and fabrics (everything that makes an outfit feel like you).
Then we’ll sanity check it against your Pinterest board - because yes, there is a pattern in there and we will find it!
Finally, we’ll create a cheatsheet that breaks down your style by the colours, shapes and textures you love.
You’ll walk away with clarity on what feels like you, so you can ignore everything that doesn’t.
Olivia, Liv by Design founder
“I now have Clarity on what I like about outfits that work for me and what I don't like & can stop buying. I can finally translate into words that specific look I see in my head with the vibes/energy I feel in my body. I use it to guide my shopping to ensure it checks all my boxes.”
the best thing you’ll buy for your wardrobe
get dressed like someone who knows what they’re doing
from “I can’t put my finger on it” to “I know exactly how I’d wear it”
90 minute call
notion dash with style prompts
3x3 style matrix
$497 CAD
Hey, I’m Brigitta
Getting dressed used to feel hit or miss.
For years, I would purge and restock my closet every 6–12 months, hoping that this time, I’d finally get it right.
I kept shopping chasing a vibe I couldn’t quite name but kept seeing on my Pinterest board.
Some outfits felt so me—but I never knew how to recreate them.
Others made me feel like I was trying too hard.
I decided to give myself a formula with 3 words that felt like they described me.
My outfits started feeling like me.
Cover Story exists to answer:
“Why doesn’t this outfit feel like me?”
…and
“How do I fix it?”
This is the cheatsheet for those pieces you own but can never quite figure out. The ones that can be amazing with the right strategy to back them up.
Will this actually work for me?
Questions pulled from DMs, voice notes, and discovery calls
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We start by going through the prompts you answered to uncover how you want to show up. From there, we pull out patterns and define your 3 style words. We compare your 3 words to your Pinterest so we can connect the visuals to who you are. We build your Style Matrix together so you can refer back to it when you get dressed.
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Yes! As soon as you complete the checkout, you’ll be directed to a self-paced resource with prompts about who you are, what’s important to you and what lights you up. This way you can do the introspective work on your own time, uninterrupted.
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It’s common for us to resonate with different aesthetics based on our mood, what we have going on that day, and the content we consume. Defining your style will help you identify exactly which aesthetics you can make work, and which you admire on others, but aren’t for you. Personal style is what connects everything you’re drawn to and makes it yours
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All good! You’ll get a quick tutorial in your client dashboard to help you clean it up, and we only need 15–20 images that actually feel like you. No perfection required, just vibes.
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Not on this one. Cover Story is all about strategy. We create the vision first so you can start putting it together with what you already own. If you decide you’d like my help shopping after, we can chat next steps and find the best way to keep the momentum going.
Define your style so every time you get dressed, your outfits feels like you.